What’s not to like?īut over the last year or so, the organization has become a lightning rod for controversy, as it has shifted focus to call out antisemitism and advocate for Israel, largely through its signature hot-pink signs and snarky slogans.
When it appeared on the scene several years ago, it set out to invite celebration of all things Jewish for all kinds of Jews - children from mixed families, secular Jews, converts. JewBelong, a nonprofit with a website offering resources for holidays and other rituals, doesn’t seem like a controversial organization.
